2016

Ontario Parks Redesign

The Challenge

This self-initiated project is a collaborative effort with Sarah Fong to redesign the Ontario Parks website, focusing on the online reservation system particularly. 

My Role

UX/UI

Our Process

A design audit of the existing website we conducted revealed issues of a disorganzed structure, difficulty and confusion in finding important information and navigation, and lack of cohesive branding. The reservation system was visually and experientially detached from the main pages. With our focus being primarily to solve the pain point of the complicated reservation system, we defined the personas based on the archetypes of each type of camper—"glampers", yurt-stayers, and experienced backcountry campers.