Concept website redesign

Ontario Parks

Ontario Parks is the destination for obtaining information on Ontario provincial parks and creating campsite reservations. Feeling frustrated from our experiences with the campsite reservation process, my friend and colleague Sarah and I collaborated on a concept overhaul of the site.
See prototype here

A design audit of the original website we conducted revealed issues of a disjointed structure, difficulty and confusion in finding important information and navigation, and lack of cohesive branding. The reservation system is visually and experientially detached from the main pages.

With our focus being primarily to solve the pain point of the complicated reservation system, we defined the personas based on the archetypes of each type of camper—"glampers", yurt-stayers, and experienced backcountry campers—who would use the site to reserve a campsite

Image Name
Image Name

© 2019