Sometimes we forget to breathe, blink, or break a little when we're deep in focus. Sometimes we get a little insane. Sometimes we need a reminder to step back and let loose. This typographic experimentation is a visual word play and interpretation of the phrase "live a little".
The design is not limited to posters; other collaterals such as tote bags and sketchbooks may also be printed on. After all, it is meant to inspire and remind us all to live a little.