Visual Design

Indigo x Bumble BFF Book Club

The partnership to start a book club is an initiative to tap into Bumble’s large user base to increase engagement from new and existing customers in store and online. I designed the online home that features the monthly book club pick and other decision supports to inspire customers to shop Indigo.

I conducted visual research on Bumble’s branding and BumbleBFF app UX/UI to gain a strong understanding of how to leverage key characteristics of Bumble’s design. Abstraction of shapes, boldness of colours, and typographic contrast are the key findings that I applied to the landing page design.

© 2019